It's hard to call something a trend when it's
been around for ages, but lately I get the feeling that a lot of pop
artists try to outdo each other when it comes to showcasing their vocal
range, and particularly its highest end. I hear artists reaching for
their falsetto range so often that in my mind I started calling it The Vocal Range Wars, to paraphrase the Loudness Wars from the 1990s and early 2000s.
Adam Levine does it mid-chorus in "Wait" (starting at 0:54). Sam Smith does it in "Too Good at Goodbyes" (1:26). Justing Bieber does it in his DJ Snake collab "Let Me Love You" (also 1:26). Lauv does it in "I Like Me Better" (all over the song). Max does it in "Lights Down Low" (0:35).
Even when the main vocal stays in a relatively narrow range, it's often doubled with a falsetto (or digitally transposed) line in some sections of the song, like in Ed Sheeran's "Shape of You" (0:46) or in Bieber's "Love Yourself" (0:48).
Shifting from one part of the singer's vocal range to another, especially to the extremes, is a very effective tool for grabbing and keeping the listener's attention. It's impressive, it makes the vocal melody sound more dynamic, but most of all it creates attention grabbing contrast, the kind that stops you from switching to a different station while you commute to work.
Adam Levine does it mid-chorus in "Wait" (starting at 0:54). Sam Smith does it in "Too Good at Goodbyes" (1:26). Justing Bieber does it in his DJ Snake collab "Let Me Love You" (also 1:26). Lauv does it in "I Like Me Better" (all over the song). Max does it in "Lights Down Low" (0:35).
Even when the main vocal stays in a relatively narrow range, it's often doubled with a falsetto (or digitally transposed) line in some sections of the song, like in Ed Sheeran's "Shape of You" (0:46) or in Bieber's "Love Yourself" (0:48).
Shifting from one part of the singer's vocal range to another, especially to the extremes, is a very effective tool for grabbing and keeping the listener's attention. It's impressive, it makes the vocal melody sound more dynamic, but most of all it creates attention grabbing contrast, the kind that stops you from switching to a different station while you commute to work.
Contained Extremes: "Never Be the Same"
One song that has done a great job of preventing me from switching the station is Camila Cabello’s “Never Be the Same”:
Free Movement: "How Long"
I mentioned a number of artists who use vocal range shifts in their songs, but one in particular who really gives Cabello a run for her money in my imaginary vocal range war is Charlie Puth.
Take, for example, one of Puth's latest hits, "How Long":
This is a much more dynamic melody.
Puth moves freely between the different areas of his vocal range, and
does so in the other sections of his song as well.
While doing this showcases his immense virtuosity as a singer, it makes for less of a stark contrast between adjacent sections. Instead of extreme contrast between sections, the melodies in "How Long" feature fast-paced, abrupt changes in both the vocal timbre/range and the vocal production. Nearly every mini-phrase is different--either the main vocal line switches range, or it's harmonized/doubled differently.
These changes are more subtle than the single extreme change in "Never Be the Same", but they are extremely impressive and lend themselves well to repeated listening, because the listener can discover new details even after hearing the song multiple times.
Chart-wise, however, "How Long" didn't climb quite as high as "Never Be the Same" (though it still did very well, reaching #2 and #3, respectively, in Billboards Adult Top 40 and Mainstream Top 40 charts), which may suggest something about which type of contrast has more potential for mass appeal.
While doing this showcases his immense virtuosity as a singer, it makes for less of a stark contrast between adjacent sections. Instead of extreme contrast between sections, the melodies in "How Long" feature fast-paced, abrupt changes in both the vocal timbre/range and the vocal production. Nearly every mini-phrase is different--either the main vocal line switches range, or it's harmonized/doubled differently.
These changes are more subtle than the single extreme change in "Never Be the Same", but they are extremely impressive and lend themselves well to repeated listening, because the listener can discover new details even after hearing the song multiple times.
Chart-wise, however, "How Long" didn't climb quite as high as "Never Be the Same" (though it still did very well, reaching #2 and #3, respectively, in Billboards Adult Top 40 and Mainstream Top 40 charts), which may suggest something about which type of contrast has more potential for mass appeal.
The Big-Picture Takeaway
Chart performance aside, comparing these two songs is a good lesson in big-picture planning. The obvious lesson is that making a melody stand out is not only about the melody itself but also about its surroundings.
But this principle can be generalized to something like this:
Contrast and space are great tools for making any musical element stand out.
A specific note will stand out more if it is surrounded by rests or if it is approached by a melodic leap rather than by step.
A simple hook will be catchier if it comes after a complex melody.
A chorus will sound bigger if it follows a sonic break or a very thin texture (which is probably why "washout" effects like Dada Life's Endless Smile are so popular with producers these days).
A sonic texture will sound smoother if it's preceded by a rough texture (see the chorus of Taylor Swift's "Ready for It").
This is not to say that every song needs to have these types of contrasts. Music would be very boring if all songs did exactly the same things. However, contrast is one of the most effective tools in music, especially in relatively repetitive music like pop, and is an important tool in the toolbox of any songwriter or producer.
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