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Previewing Technique in Taylor Swift's "Shake It Off"

10/31/2018

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​By Asaf Peres
PREVIEWING is another common technique used by Max Martin and many other songwriters and producers. Note how the last phrase of the prechorus in Taylor Swift's "Shake It Off" (2014) previews the first phrase of the chorus so that it sounds instantly familiar.
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Top40 Theory provides advanced music theory and composition knowledge, as well as consulting/coaching services, to pop songwriters and producers. You can follow Top40 Theory’s Twitter,Instagram, and Facebook page, as well as join the mailing list via the form located in the sidebar, to receive updates about new posts and other pop music theory related musings. You can also join the growing community of highly accomplished songwriters, producers, theorists, and composers at the Top40 Theory Facebook group. 

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    Asaf Peres is a music theory Ph.D. who researches and writes about pop music.

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